Delfina Guerrero's Portfolio

I led the redesign of our company website, focusing on boosting leads, brand visibility, and improving the user experience for our 1500 dealerships. From imagery to icons, I oversaw every detail to ensure alignment with our brand and objectives. The redesigned website now offers a more intuitive interface for dealerships to make online orders, enhancing efficiency and strengthening partnerships.

As the lead designer, I crafted NEARWOOD's new product page and identity, focusing on showcasing its unique features and elegance. I designed logos, fonts, and graphics that reflect the brand's commitment to quality and authenticity. The user-friendly page features high-quality images and clear descriptions, providing a seamless browsing experience that captures NEARWOOD's essence.

In my role as interim marketing manager, I partnered with Roomvo to create GAIAVIEW, a custom room viewer gadget simplifying the process for users to visualize Gaia flooring in their homes in just three steps. This collaboration led to a highly profitable lead generation campaign, showcasing our commitment to innovation and customer engagement.